Wang Dong-bi
Abstract
According to the importance of marketing strategy of construction enterprises,and the features of construction enterprise marketing,it makes a systematical analysis and exploration of the ways of construction enterprise marketing,and puts forward suggestions to the marketing strategies and the detailed measures to support it.
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According to the importance of marketing strategy of construction enterprises,and the features of construction enterprise marketing,it makes a systematical analysis and exploration of the ways of construction enterprise marketing,and puts forward suggestions to the marketing strategies and the detailed measures to support it.
Key concepts: Business, Marketing, Marketing research, Marketing strategy, Marketing mix, Marketing management, Digital marketing, Return on marketing investment