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On Some Important Issues in the Study of Sports Consumption in China

Wei Nong-jian

Abstract

Based on the explanation and analysis of economics on consumption and with the means of sociology and psychology,the article makes a vertical historical systematic analysis on sports consumption and a horizontal analysis on its association with other industries.It also tries to verify the main factors of today and future that may influence sports consumption and the degrees of their importance,as well as the value chain structure of sports consumption in China.

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Available abstract

Key concepts: Consumption (sociology), China, Value (mathematics), Economics, Marketing, Sociology, Business, Social science