2004•Unpublished venueRequires access

Study on the Present Situation of Requirement of Sports Consumption and the Strategies

Gao Xiao

Abstract

Based on documentation,survey and data analysis,research was made on the present situation of sports consumption Results showed:(1)there is a certain selectivity,especially in the product to sports service consumption;(2)there is the character of bigin two end and “small”in the middle in sports consumption,in particular in sports matter consumption; (3)among some of Shenzhen citizens there is a low mood of sports spirit,especially engaging in physical labor,(4)earning is a decisive influence on sports service consumption,sports matter consumption,sports spirit consumption to them

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Key concepts: Consumption (sociology), Service (business), Mood, Business, Product (mathematics), Documentation, Advertising, Marketing