2009•Bulletin of Sport Science & TechnologyRequires access
Analysis on Characteristics of Chinese Female Sports Consumption and Its Influential Factors
Fan Yang
Open publisher page 0 citations
Abstract
With the methods of literature review,interview and logic analysis,and based on sociology,psychology and consumption behavioral science,the characteristics of Chinese female sports consumption and its influential factors are analyzed.The result shows that the characteristics of Chinese female sports consumption are as followings:sports consumption embodies female power and the whole level of consumption is still low.The consumption structure is single.The main influential factors which lead to the present situation are economy,social gender,sports consumption sense,leisure time,sports market and so on.This article provides constructive opinions of promoting female sports consumption.