Culture Transition under the Context of a Consumer Society

The coming of a consumer society brings forth changes in ideology.A culture in a consumer society is featured by commodity dominance,mass participation,love of entertainment and ideological weakness.China now is on the way towards a consumer society,where great changes are taking place,from a welfare culture to a profit-making culture,an elite culture to a popular culture,and a textual culture to a visual culture.The transition and reconstruction of a culture has a tendency of convergence,and the development of culture has a strong desire for enlightenment and high latitude.Therefore,in order to promote the Chinese cultural transition under the context of a consumer society,we have to do well in the following aspects: the prosperity of the popular culture,the invigoration of the cultural industry,and the innovations of the dominant and elite cultures.