Criticism of cultural values of the consumer era of mass culture

From the critical theory of understanding the concept of and cultural values of ancient and modern scholars,the paper analyzes the non-cultural phenomenon of popular culture in contemporary China,that the current mass culture has lost its spiritual values,vision and care of the human spirit leading to the intrinsic cultural value gradually lost and instrumental value,but increasingly highlight the theme.Therefore,the development of popular culture development strategy in line with China’s actual situation,correctly handle the relationship between economic value and the intrinsic value of the good development of popular culture and the healthy interaction of the mainstream culture,elite culture and popular culture is the basic idea of the reconstruction of the popular culture.