2009Logistics Engineering and ManagementRequires access

Study on Implement Strategy of Green Marketing Based on the Sales Process

Sun Gong-miao

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Abstract

With the rise of environmental awareness as an international trend of green consumption, times call for green marketing; the development of green marketing, corporate path of sustainable development of the inevitable choice. Green Marketing in the analysis process on the basis of the proposed process-based implementation of green marketing strategies.

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What this paper is about

With the rise of environmental awareness as an international trend of green consumption, times call for green marketing; the development of green marketing, corporate path of sustainable development of the inevitable choice. Green Marketing in the analysis process on the basis of the proposed process-based implementation of green marketing strategies.

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Available abstract

With the rise of environmental awareness as an international trend of green consumption, times call for green marketing; the development of green marketing, corporate path of sustainable development of the inevitable choice. Green Marketing in the analysis process on the basis of the proposed process-based implementation of green marketing strategies.

Key concepts: Green marketing, Business, Marketing, Process (computing), Marketing management, Marketing strategy, Green consumption, Consumption (sociology)

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