The Rules and Construction of Honesty and Credit of Harmonious Marketing

The harmonious marketing is based on harmony and keeps honesty and credit as its essentials. It lays stress on the formation of a favorable social relationship and social credit. The harmonious marketing should have to hold fast to three rules: the first is the lowest rules of no cheat, no inappropriate request and no harm; the second is the basic requirements of being honest, creditable and faithful; and the third is the highest requirement of performing social responsibility. In order to grasp the three rules of honesty and credit of a harmonious marketing, we must make the idea of honesty and credit a social virtue as to be cherished and sought by all social members. We also must establish a system of credit and a mechanism of penalty of breaking promise. Finally, it is necessary to construct a background mechanism of honesty and credit.