SWOT Analysis and Development Strategy of Rural Tourism in Poor Mountainous Areas :Taking Zhujiaying Village of Fuping County as an Example
Ren Hui-bi
Abstract
Ren Hui-bi
Abstract
The article adopted SWOT method to analyze the practical conditions of development in Zhujiaying Village.The following suggestions were put forward,making use of the resources advantage of scenicarea to build new brands;relying on alleviate poverty policy to strengthen the scenic area quality;developing great tourism grounded on Taihung Mountains;riching products types;rational developing resources.
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The article adopted SWOT method to analyze the practical conditions of development in Zhujiaying Village.The following suggestions were put forward,making use of the resources advantage of scenicarea to build new brands;relying on alleviate poverty policy to strengthen the scenic area quality;developing great tourism grounded on Taihung Mountains;riching products types;rational developing resources.
Key concepts: SWOT analysis, Tourism, Poverty, Quality (philosophy), Business, Environmental planning, Economic growth, Geography