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SWOT Analysis on sichuan Rural Tourism and Its Relevant strategies

Pei‐Wei Wang

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Abstract

In the face of rural tourism heat,developing rural tourism is one important component of urban tourism.This article takes Sichuan Province as an example,analyzes strengths,weaknesses,opportunities and threats of rural tourism of Sichuan Province in actual environment.Then,according to the current situation of rural tourism of Sichuan Province,this paper puts forward the relevant countermeasures to develop rural tourism.

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What this paper is about

In the face of rural tourism heat,developing rural tourism is one important component of urban tourism.This article takes Sichuan Province as an example,analyzes strengths,weaknesses,opportunities and threats of rural tourism of Sichuan Province in actual environment.Then,according to the current situation of rural tourism of Sichuan Province,this paper puts forward the relevant countermeasures to develop rural tourism.

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Available abstract

In the face of rural tourism heat,developing rural tourism is one important component of urban tourism.This article takes Sichuan Province as an example,analyzes strengths,weaknesses,opportunities and threats of rural tourism of Sichuan Province in actual environment.Then,according to the current situation of rural tourism of Sichuan Province,this paper puts forward the relevant countermeasures to develop rural tourism.

Key concepts: SWOT analysis, Tourism, Rural tourism, Business, Rural area, Face (sociological concept), Strengths and weaknesses, Environmental planning

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