2010Journal of Qingdao Agricultural UniversityRequires access

Thinking on Development of Upscale Distinctive Agriculture of Famous Brand

Wang Zhong

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Abstract

The development of upscale and distinctive agriculture of famous brand is the inevitable choice for agriculture to transform and upgrade.Though Pindu City has already been qualified in industrial system to speed up the development of upscale and distinctive agriculture of famous brand as well as basic advantages and conditions including brand,technology,facilities and equipment,in oder to create a national exquisite agricultural experimental demonstration area and a national demonstration area of protecting product of geographical indication,Pingdu City should further make the most of advantages of resources,characteristics and famous brand and enrich and develop the connotation and enhance the agricultural development level to the direction of developing upscale and distinctive agriculture of famous brand.Furthermore,the leading force of demonstration should be emphasized to accelerate the construction of modern agricultural parks and we should also rely on technological progress to change the agricultural development pattern.And finally resources should be optimized and integrated to expand agricultural industry functions and importance should be attached to institutional innovation so as to promote the integrated development between industry and agriculture,urban cities and rural areas.

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What this paper is about

The development of upscale and distinctive agriculture of famous brand is the inevitable choice for agriculture to transform and upgrade.Though Pindu City has already been qualified in industrial system to speed up the development of upscale and distinctive agriculture of famous brand as well as basic advantages and conditions including brand,technology,facilities and equipment,in oder to create a national exquisite agricultural experimental demonstration area and a national demonstration area of protecting product of geographical indication,Pingdu City should further make the most of advantages of resources,characteristics and famous brand and enrich and develop the connotation and enhance the agricultural development level to the direction of developing upscale and distinctive agriculture of famous brand.Furthermore,the leading force of demonstration should be emphasized to accelerate the construction of modern agricultural parks and we should also rely on technological progress to change the agricultural development pattern.And finally resources should be optimized and integrated to expand agricultural industry functions and importance should be attached to institutional innovation so as to promote the integrated development between industry and agriculture,urban cities and rural areas.

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Available abstract

The development of upscale and distinctive agriculture of famous brand is the inevitable choice for agriculture to transform and upgrade.Though Pindu City has already been qualified in industrial system to speed up the development of upscale and distinctive agriculture of famous brand as well as basic advantages and conditions including brand,technology,facilities and equipment,in oder to create a national exquisite agricultural experimental demonstration area and a national demonstration area of protecting product of geographical indication,Pingdu City should further make the most of advantages of resources,characteristics and famous brand and enrich and develop the connotation and enhance the agricultural development level to the direction of developing upscale and distinctive agriculture of famous brand.Furthermore,the leading force of demonstration should be emphasized to accelerate the construction of modern agricultural parks and we should also rely on technological progress to change the agricultural development pattern.And finally resources should be optimized and integrated to expand agricultural industry functions and importance should be attached to institutional innovation so as to promote the integrated development between industry and agriculture,urban cities and rural areas.

Key concepts: Agriculture, Connotation, Business, Product (mathematics), Brand strategy, Upgrade, Marketing, Brand management

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