Analysis and Countermeasures/Strategy About the Development of Brand Agriculture in Cangzhou of Hebei
Fengxia Wang
Abstract
Fengxia Wang
Abstract
In recent years,the city of Cangzhou in Hebei Province has made great endeavor in develop famous brand in agriculture,and has already made great achievement in creating a series of agricultural brand.However,there are still some issues existing in the development of famous brand agriculture as following:subject to further promote the standardization of production;brand consciousness need to be further developed;the leading agricultural enterprises should lead other underdeveloped enterprises even more thoroughly.Those problems restrict the further development of brand agricultural.We need to adopt more effective strategies to solve the existing issues and to promote the further development of brand agriculture.
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In recent years,the city of Cangzhou in Hebei Province has made great endeavor in develop famous brand in agriculture,and has already made great achievement in creating a series of agricultural brand.However,there are still some issues existing in the development of famous brand agriculture as following:subject to further promote the standardization of production;brand consciousness need to be further developed;the leading agricultural enterprises should lead other underdeveloped enterprises even more thoroughly.Those problems restrict the further development of brand agricultural.We need to adopt more effective strategies to solve the existing issues and to promote the further development of brand agriculture.
Key concepts: Agriculture, Standardization, Business, Brand strategy, Marketing, Brand awareness, Production (economics), Brand management