Famous brand strategy on new-type of industrialization advancement in Shaanxi Province

In order to explore a way to promote the progress of new industrialization in Shaanxi Province from the perspective of famous brand strategy,the paper analyzes the problems exiting during the implementation of the famous brand strategy in Shaanxi Province through comparative analysis and qualitative analysis.The paper thinks that there are some problems during the implementation of the famous brand strategy,such as small number of international and domestic brand-names,little realization of those famous brand enterprises and poor safeguarding of them.To solve these problems,the paper believes that enterprises can play a main role in promoting it,the government should play a role in pushing forward it and all the sectors in the society should play a role in supporting it.