2010•Journal of Tianjin University Science and TechnologyRequires access
Profit Model of Cultural and Creative Industry
Dehuan Liu
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Abstract
The key to the profit realization of cultural and creative industry is to properly choose and use the model of profit.The selection principles of profit model of cultural and creative industry are proposed,based on the investigation and analysis of cultural and creative industry in the United States and the United Kingdom together with status in China.The principles of choosing a profit model include the demand first and the originality of cultural content,promotion and development of the sales channels of cultural creative industry.In the employment of the model of profit,it is important to enhance the ability of execution through combining the local environments such as resources,economy,society and organization.