2002•Journal of Shaoyang UniversityRequires access

Superficial View on the Linguistic forms of Expression of Advertisement Slogan

WU Rong-qiang

Abstract

Advertisement Slogan is the product of socialized mass produce and commodity economy. It is not only a commercial mode of promotion, but also a cultural phenomenon. This essay discusses the linguistic application of Advertisement Slogans from its functions, composition, specialty, technique of expression, exiting problem and countermeasures. It is hoped to find out the functions and value of the languages in Advertisement Slogans in promoting the image of the company, promoting sales of production and beautifying people's life.

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Key concepts: Slogan, Advertising, Promotion (chess), Commodity, Expression (computer science), Product (mathematics), Value (mathematics), Composition (language)