Analysis of Economic Value of Languages in Advertisement Slogans Based on English and Chinese Advertisement Slogans

Factors affecting economic value of languages in advertisement slogans include not only dictions, sentence types and rhetoric of the language layer, but also consumer psychologies. Improvement of the economic value of languages in advertisement slogans should not be constrained to language layer. As recipients of advertisement slogans, consumers constitute a key part of it with their consumer psychologies and contentment gained from advertisement slogans playing an important role in elevating economic value of its languages. This paper analyzes factors affecting the economic value of languages in advertisement slogans, espe cially the influence of consumer psychologies, providing suggestions to the improvement of economic value of languages in advertisement slogans.