ScholarLens Back to search
2008•Journal of Xin Yu CollegeRequires access

Improving the form beauty of advertisement slogan through aid of pronunciation

Xinyi Liu

Open publisher page 0 citations

Abstract

Advertisement language often pursues novelty and strangeness to appeal to audience.There are many ways of enlightening and activating readers' association and imagination.One of them is to use means of pronunciation.Through analysis of many cases,this paper explores the use of pronunciation,form and effect in the advertisement slogan according to social linguistic theory so as to provide reference to the design of advertisement language.

About this research paper

What this paper is about

Advertisement language often pursues novelty and strangeness to appeal to audience.There are many ways of enlightening and activating readers' association and imagination.One of them is to use means of pronunciation.Through analysis of many cases,this paper explores the use of pronunciation,form and effect in the advertisement slogan according to social linguistic theory so as to provide reference to the design of advertisement language.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Advertisement language often pursues novelty and strangeness to appeal to audience.There are many ways of enlightening and activating readers' association and imagination.One of them is to use means of pronunciation.Through analysis of many cases,this paper explores the use of pronunciation,form and effect in the advertisement slogan according to social linguistic theory so as to provide reference to the design of advertisement language.

Key concepts: Slogan, Pronunciation, Novelty, Advertising, Beauty, Linguistics, Appeal, Psychology

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
Improving the form beauty of advertisement slogan through aid of pronunciation — Research Paper | ScholarLens