2009•Journal of China Three gorges UniversityRequires access
Study on the Construction of the Modern Tourism Marketing System
Jiang Xu-nian
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Abstract
Modern tourism market system is a perfect organic unity made by the various types of tourism market,tourism internal sub-markets,and various elements of tourism market,which mutually contact and constrain.It is component of the organizational structure system,operating mechanism system,controlling and management system of the tourism market.Its construction should stand at the three points of above-mentioned and proceed to form an integrated system.