An Analysis of Tourism Market Efficiency and Its Game

Although China's travel industry is developing fast and tourism market is booming, the benefit of tourism corporations and efficiency of the whole tou rism market are low. Why ? Taking the product of travel agency as an example and probing its reasons, this thesis analyses the game and balance results o f to urism market and makes a conclusion: only the government makes great efforts to supervise the tourism market, can the efficiency be raised.