2010Unpublished venueRequires access

Possibilities of tourism market research via the internet

Berislav Andrlić, Hrvoje Budić

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Abstract

Business in tourism due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of tourism, and market research using the Internet.

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What this paper is about

Business in tourism due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of tourism, and market research using the Internet.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Business in tourism due to it's changing and complex environment becomes increasingly difficult without an effective market research. New aspects of consumer behavior and especially new technologies give rise to new or existing tourism growth markets. In developed economies, all the greater attention is given to study the role of new technologies in the field of tourism, and market research using the Internet.

Key concepts: Tourism, The Internet, Business, Marketing, Market research, Field (mathematics), Commerce, Tourism geography

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