Yang Jia
Abstract
Marketing strategy,which promots the industry of commercial bank,is the objective requirement of commercial bank.Based on the concept of commercial bank and its history,the author analyzes the present situation of commercial bank industry and its blind areas and then makes corresponding proposals and countermeasures.
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Marketing strategy,which promots the industry of commercial bank,is the objective requirement of commercial bank.Based on the concept of commercial bank and its history,the author analyzes the present situation of commercial bank industry and its blind areas and then makes corresponding proposals and countermeasures.
Key concepts: Commercial bank, Business, Banking industry, China, Chinese financial system, Commercial banking, Marketing, Commerce