2008•Journal of Hebei North UniversityRequires access
Application of Pragmatic Presupposition in Advertisement Language
Peng Hua-bin
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Abstract
The advertisement can successfully achieve its intention of communication of persuading and guiding consumers,which is insperabale from the ingenious application of pragmatic presupposition.The concrete manifestations of pragmatic presupposition are fact presupposition,culture presupposition,etc.Pragmatic presupposition plays an active role in the popularization of advertisement.