Yang Wang
Abstract
Pragmatic presupposition has been widely applied in advertising,playing a vast role in conveying communicative intension.This paper discusses the basic features of pragmatic presupposition,and analyzes the strategies in employing presupposition based on relevance theory.
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Pragmatic presupposition has been widely applied in advertising,playing a vast role in conveying communicative intension.This paper discusses the basic features of pragmatic presupposition,and analyzes the strategies in employing presupposition based on relevance theory.
Key concepts: Presupposition, Intension, Relevance (law), Selection (genetic algorithm), Relevance theory, Linguistics, Advertising, Computer science