Agricultural Integration and the Marketing

With the development of agricultural industrialization in China， agricultural integration is springing up vigorously all over the country. Trading performs the leading function in the integration union， and the marketing is the basic to keep the trading functioning. Proceed from the essence of agricultural integration, this article reveals the position and the effect of the marketing. From the view of the operators and the products' characters， it thoroughly analyses the characters of the marketing organization and the marketing strategies. At the end， it puts forward the measures to promote the marketing of the integration. This article shows its significant meaning in developing agricultural integration by strengthening the function of the marketing.