2004•Unpublished venueRequires access

Entrance into WTO and "Green Marketing" of the Agricultural Produce

Wang Zhou-suo

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Abstract

As the proceeding fulfillment of WTO agreement, China's agriculture will involve in the global market because of world's economic integration. Correspondently, the agricultural protection will be retracted successively, leading to keen competition.To ensure China's position of agricultural produce in the competition, the modern network and information technologies should be introduced into practices, the tricks renewed, ideas, brand marketing and online be applied. On other hand, the green marketing should be the major practice of sales of agricultural products. The paper clearly elaborated the concept, important ness, strategy and measures of agricultural produce on the world's economic integration.

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What this paper is about

As the proceeding fulfillment of WTO agreement, China's agriculture will involve in the global market because of world's economic integration. Correspondently, the agricultural protection will be retracted successively, leading to keen competition.To ensure China's position of agricultural produce in the competition, the modern network and information technologies should be introduced into practices, the tricks renewed, ideas, brand marketing and online be applied. On other hand, the green marketing should be the major practice of sales of agricultural products. The paper clearly elaborated the concept, important ness, strategy and measures of agricultural produce on the world's economic integration.

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Available abstract

As the proceeding fulfillment of WTO agreement, China's agriculture will involve in the global market because of world's economic integration. Correspondently, the agricultural protection will be retracted successively, leading to keen competition.To ensure China's position of agricultural produce in the competition, the modern network and information technologies should be introduced into practices, the tricks renewed, ideas, brand marketing and online be applied. On other hand, the green marketing should be the major practice of sales of agricultural products. The paper clearly elaborated the concept, important ness, strategy and measures of agricultural produce on the world's economic integration.

Key concepts: Agriculture, Competition (biology), Position (finance), China, Business, Agricultural marketing, Marketing, International trade

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