2003•Journal of International CommunicationRequires access

News value concept and news value creation

Yang Bao-jun

Abstract

News communication that communicates“for what,how and for whom”is closely related with the news value concept.The news value concept decides the leading direction of news value creation,and targets and ideality of news communication.The news value concept is the criterion of the news subject to measure the news object and is an important spiritual drive of the subject’s news activities.

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Key concepts: News values, Value (mathematics), Subject (documents), News media, Object (grammar), Advertising, Computer science, Business