2011Logistics Engineering and ManagementRequires access

Design and Exploration on Practice Teaching Methods of Marketing Research Course

Gong Feng

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Abstract

Practice teaching is an important means to train students' employability in colleges and universities.Course plays an important part of the system.Marketing is a social science majors,to explore the practice teaching of its courses seem significant,and there is a strong possibility.Marketing Research is one of the main course of marketing,analysis based on the internal logic of curriculum theory and marketing research project the of the actual implementation of the program,designed marketing research teaching system include theory teaching modules and practice modules,built practical teaching methods systematically and logically.

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What this paper is about

Practice teaching is an important means to train students' employability in colleges and universities.Course plays an important part of the system.Marketing is a social science majors,to explore the practice teaching of its courses seem significant,and there is a strong possibility.Marketing Research is one of the main course of marketing,analysis based on the internal logic of curriculum theory and marketing research project the of the actual implementation of the program,designed marketing research teaching system include theory teaching modules and practice modules,built practical teaching methods systematically and logically.

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Available abstract

Practice teaching is an important means to train students' employability in colleges and universities.Course plays an important part of the system.Marketing is a social science majors,to explore the practice teaching of its courses seem significant,and there is a strong possibility.Marketing Research is one of the main course of marketing,analysis based on the internal logic of curriculum theory and marketing research project the of the actual implementation of the program,designed marketing research teaching system include theory teaching modules and practice modules,built practical teaching methods systematically and logically.

Key concepts: Employability, Curriculum, Course (navigation), Marketing research, Teaching method, Mathematics education, Computer science, Engineering management

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