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2011•Journal of Hebei Software InstituteRequires access

Marketing Teaching Reform in High Vocational College

Liu Rong

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Abstract

Marketing is a highly applied course.In order to achieve good teaching results,it should integrate theory with practice.The paper points out the main problems that existed in the marketing theory teaching,simulated teaching,and practice teaching.In order to improve the quality of marketing teaching and improve marketing teaching methods the paper proposes a new teaching mode,namely: five-phase cycle of pedagogy.

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What this paper is about

Marketing is a highly applied course.In order to achieve good teaching results,it should integrate theory with practice.The paper points out the main problems that existed in the marketing theory teaching,simulated teaching,and practice teaching.In order to improve the quality of marketing teaching and improve marketing teaching methods the paper proposes a new teaching mode,namely: five-phase cycle of pedagogy.

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Available abstract

Marketing is a highly applied course.In order to achieve good teaching results,it should integrate theory with practice.The paper points out the main problems that existed in the marketing theory teaching,simulated teaching,and practice teaching.In order to improve the quality of marketing teaching and improve marketing teaching methods the paper proposes a new teaching mode,namely: five-phase cycle of pedagogy.

Key concepts: Vocational education, Quality (philosophy), Teaching method, Order (exchange), Marketing, Case teaching, Mathematics education, Teaching and learning center

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