The application of iconicity in advertising English

Iconicity,an essential part of cognitive linguistics,regards linguistic structures and forms as directly reflecting concepts and experience structures.In other words,there exists an inherent connection between linguistic form and content.For the sake of persuading customers to buy their products or use their services,advertising English has to be vivid and amusing,which coordinates with the features of motivation in iconicity.Therefore,when creating the advertising English,appropriate application of the theory of iconicity will bring great advantage to the works.This paper attempts to analyze the significance of the theory of iconicity in creating advertising English.Hopefully it will bring some inspiration to the advertising English writers.