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2009•Journal of Yangtze Normal UniversityRequires access

A Study of Sound Iconicity and Its Rhetoric Function through Advertising English

Ying Yang

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Abstract

Iconicity,as an important branch of cognitive linguistics,is hotly discussed at home and abroad.Scholars not only develop its theoretical system but also study iconicity and its rhetoric function through poetry.Comparatively speaking,advertising English and its iconic phenomena have not received enough attention yet,especially in China.Therefore,this paper will focus on the sound iconicity in advertising English and study its rhetorical function and importance.

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What this paper is about

Iconicity,as an important branch of cognitive linguistics,is hotly discussed at home and abroad.Scholars not only develop its theoretical system but also study iconicity and its rhetoric function through poetry.Comparatively speaking,advertising English and its iconic phenomena have not received enough attention yet,especially in China.Therefore,this paper will focus on the sound iconicity in advertising English and study its rhetorical function and importance.

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Available abstract

Iconicity,as an important branch of cognitive linguistics,is hotly discussed at home and abroad.Scholars not only develop its theoretical system but also study iconicity and its rhetoric function through poetry.Comparatively speaking,advertising English and its iconic phenomena have not received enough attention yet,especially in China.Therefore,this paper will focus on the sound iconicity in advertising English and study its rhetorical function and importance.

Key concepts: Iconicity, Rhetoric, Linguistics, Rhetorical question, Focus (optics), Sound symbolism, Rhetorical device, Function (biology)

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