2010•Journal of Liaoning Provincial College of CommunicationsRequires access

An Analysis of the Linguistic Characteristics of Advertising English

YU Hai-min

Abstract

Because of the development of business civilization,advertisement has more and more attracted people's attention.While as a language used in the business world,advertising English is another popular area of study.By analyzing some linguistic characteristics of advertising English,this article tries to find the charming of advertising English.And some help for business English learning will be hopefully given in the article.

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Key concepts: Advertising, Native advertising, Civilization, Linguistics, Business English, Advertising research, English language, Online advertising