The Strategy on International Business Market of Chinese Enterprise
Tang Li-zhi
Abstract
Tang Li-zhi
Abstract
To lay down and put into effect the right international market strategy is the essential prerequisite and the key for the chinese transnational enterprises to be succeed in dealing with transnational business. Firstly, the paper expounds the main elements which have the effect on the choice of regional market in the transnational business. And then, on the basis of which makes an analysis of characteristics of main regional markets in the world. Finally it explores regional market strategy of chinese transnational enterprises.
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To lay down and put into effect the right international market strategy is the essential prerequisite and the key for the chinese transnational enterprises to be succeed in dealing with transnational business. Firstly, the paper expounds the main elements which have the effect on the choice of regional market in the transnational business. And then, on the basis of which makes an analysis of characteristics of main regional markets in the world. Finally it explores regional market strategy of chinese transnational enterprises.
Key concepts: Business, Key (lock), Chinese market, Industrial organization, International market, International business, China, Economic system