2004Journal of Yanshan UniversityRequires access

The Rise of the Mass Culture and its Influence to the National Culture

Sheng Wan-yu

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Abstract

As one form of culture in the marketing economy, mass culture has come to be a dominant cultural pattern in contemporary social life, substituting the traditional leading ideological culture and the elite culture. Mass culture, with itsinevitable birth and rational growth, has profoundly affected on the transform of Chinese contemporary culture.

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As one form of culture in the marketing economy, mass culture has come to be a dominant cultural pattern in contemporary social life, substituting the traditional leading ideological culture and the elite culture. Mass culture, with itsinevitable birth and rational growth, has profoundly affected on the transform of Chinese contemporary culture.

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Available abstract

As one form of culture in the marketing economy, mass culture has come to be a dominant cultural pattern in contemporary social life, substituting the traditional leading ideological culture and the elite culture. Mass culture, with itsinevitable birth and rational growth, has profoundly affected on the transform of Chinese contemporary culture.

Key concepts: Mass culture, Vernacular culture, Elite, Ideology, Dominant culture, Chinese culture, Sociology, Popular culture

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