2011Journal of Minxi Vocational and Technical CollegeRequires access

The effect of mass culture,values and transformation

Liu Ling-xin

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Abstract

Along with the development of globalized information dissemination,culture transmission gradually formed a new ideology,that is,mass culture and elite culture.Especially since 1980s,the reform and opening-up and the impact of mass media on public life have made public culture become an integral part of daily life;menawhile there come criticism and exculpation.From the essence,mass culture is the result of social life,social structure and diversified value concepts.Compared with elite culture,mass culture,featurde by consumption and one dimension,has significant advantage of easy-to-understand and wide range of receivers.

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What this paper is about

Along with the development of globalized information dissemination,culture transmission gradually formed a new ideology,that is,mass culture and elite culture.Especially since 1980s,the reform and opening-up and the impact of mass media on public life have made public culture become an integral part of daily life;menawhile there come criticism and exculpation.From the essence,mass culture is the result of social life,social structure and diversified value concepts.Compared with elite culture,mass culture,featurde by consumption and one dimension,has significant advantage of easy-to-understand and wide range of receivers.

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Available abstract

Along with the development of globalized information dissemination,culture transmission gradually formed a new ideology,that is,mass culture and elite culture.Especially since 1980s,the reform and opening-up and the impact of mass media on public life have made public culture become an integral part of daily life;menawhile there come criticism and exculpation.From the essence,mass culture is the result of social life,social structure and diversified value concepts.Compared with elite culture,mass culture,featurde by consumption and one dimension,has significant advantage of easy-to-understand and wide range of receivers.

Key concepts: Elite, Mass culture, Ideology, Mass media, Sociology, Criticism, Consumption (sociology), Transformation (genetics)

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