Marketing Teaching Reform under "Work-integrated Learning" Guiding

This paper based on teaching requirements of marketing course and the concrete practice of teaching reform to discuss the issues of marketing teaching mode reform. The paper thinks that the key of teaching to success lies in the rationality of teaching structure and the applicability of teaching activities. Marketing course teaching should take work-integrated learning as the guiding ideology of teaching, redesign teaching structure and major activities form of marketing, should also reform the assessment form of marketing course,establish teaching assistant team.