Jian Hou
Abstract
With China's rapid economic development, foreign large-scale retail enterprises to enter China's retail marketing has undergone profound changes, competition becomes increasingly fierce.Based on the analysis of China's retail marketing conditions in recent years, the paper puts out the strategy of domestic retail industry innovation under new situation.
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With China's rapid economic development, foreign large-scale retail enterprises to enter China's retail marketing has undergone profound changes, competition becomes increasingly fierce.Based on the analysis of China's retail marketing conditions in recent years, the paper puts out the strategy of domestic retail industry innovation under new situation.
Key concepts: China, Business, Competition (biology), Retail industry, Marketing, Retail sales, Scale (ratio), Retail trade