2005•Journal of Anhui Business College of Vocational TechnologyRequires access
On Marketing Innovation of Retail Business
Zheng Cheng-zhi
Open publisher page 0 citations
Abstract
The innovation of retail business is an inevitable trend in the background of economic globalization and competition internationalization.Considering the present situation of retail market in our country and the problems that exist in the development of retail business,we should promote marketing innovation of retail business,which is a correct choice to improve the competitiveness of enterprises.Thus we must realize the innovation in marketing idea,enterprise scales,management,technology and service in retail business.