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2008•Journal of Anhui Business College of Vocational TechnologyRequires access

Problems in the Marketing of China’s Retail Industry and the Countermeasures

JI Hong-liang

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Abstract

The marketing in China’s retail industry is developing rapidly because of the fierce competition,the great attraction and the concentration of the market share in this field.After pointing out the problems in the marketing of China’s retail industry,the author proposes some countermeasures such as the innovation of operational idea,the strengthening of non-price competition,the implementation of service innovation and the construction of enterprise culture.

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What this paper is about

The marketing in China’s retail industry is developing rapidly because of the fierce competition,the great attraction and the concentration of the market share in this field.After pointing out the problems in the marketing of China’s retail industry,the author proposes some countermeasures such as the innovation of operational idea,the strengthening of non-price competition,the implementation of service innovation and the construction of enterprise culture.

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Available abstract

The marketing in China’s retail industry is developing rapidly because of the fierce competition,the great attraction and the concentration of the market share in this field.After pointing out the problems in the marketing of China’s retail industry,the author proposes some countermeasures such as the innovation of operational idea,the strengthening of non-price competition,the implementation of service innovation and the construction of enterprise culture.

Key concepts: Competition (biology), China, Business, Marketing, Retail industry, Service (business), Tertiary sector of the economy, Industrial organization

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