On Internationalization of Chinese Publishing and"Going out"Strategies
Tian Dong-yan
Abstract
Tian Dong-yan
Abstract
In the 30 years of China' s implementing the policy of opening-up and reform,China' s publishing sectors are confronting with new opportunities and challenges,especially with China' s entering into the WTO and engaging in the social market-oriented economy.The paper here provides some feasible suggestions ongoing outstrategies of China's publishing sectors to enter into the international market.
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In the 30 years of China' s implementing the policy of opening-up and reform,China' s publishing sectors are confronting with new opportunities and challenges,especially with China' s entering into the WTO and engaging in the social market-oriented economy.The paper here provides some feasible suggestions ongoing outstrategies of China's publishing sectors to enter into the international market.
Key concepts: Publishing, China, Internationalization, Business, International trade, Political science, Law