The Opportunity and Strategy of Chinese Publishing Industry's "Going Global" in the Situation of Post-financial Crisis Era

After experiencing a sharp decline during the financial crisis,the publishing industry ushers the post-crisis era with the steady rise.China's national policy of promulgating the revitalization of cultural industries,a new round of press and publication system and the publishing industry pattern of adjustment the financial crisis provide a rare historical opportunity for the publishing industry to go global under the financial crisis of the post times.Based on the discussion of the financial crisis of this time and the opportunities of publishing industry's Going Global,the essay focuses on how the publishing industry goes global.