On the Commercial Press and Chinese Publishing Culture

In the printing era,the publication is the most important media for human to acquire knowledge,and the publishing agency is the hub for human to create and communicate knowledge.Meanwhile,publishing agency is also a commercial agency,and needs to gain enough profits to keep on going and meet all kinds of needs of its staff.The dual characters make it necessary that the publishing agency keep a perfect balance between commercial profits and social benefit.The Commercial Press is the most illustrious model in Chinese publishing history;it contributes greatly to the cause of Chinese modern enlightenment,and also initiates a fine tradition for Chinese publishing cause,which has a great influence up to now.