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2000•Journal of Shijiazhuang of University of EconomicsRequires access

On the Necessity and Measures for Our Country to Develop Green Marketing Strategy

Jiang Yun

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Abstract

From 90's,the green marketing has become the hotspot of the world's development.The article discusses that it is necessary for our country to push green marketing.In the article the authoralso give some measures.

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What this paper is about

From 90's,the green marketing has become the hotspot of the world's development.The article discusses that it is necessary for our country to push green marketing.In the article the authoralso give some measures.

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Available abstract

From 90's,the green marketing has become the hotspot of the world's development.The article discusses that it is necessary for our country to push green marketing.In the article the authoralso give some measures.

Key concepts: Green marketing, Marketing, Business, Marketing strategy

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