2011•Unpublished venueRequires access
The Symbolic Phenomenon and Value Analysis of Sports Consumption
Yang Yun
Open publisher page 0 citations
Abstract
Based on the fact that consumption ideology has diverted from object consumption to signal consumption,we have enough reasons to describe the structure of the sports consumption.Sports consumption market has been endowed with the symbolic value along with the transition of the structure of sports consumption in the trend of consumer society development.The transition of symbolic value have developed the sports industry,and at the same time it has exposed the absence of sports essence.To the market orientation of sports consumption and the development of sports industry,the urgent problem is that how the sports industry could be develop coordinate with the health level of public.