Discussion on Sports Consumption from the Angle of Symbol Consumption

Based on the theories such as sociology of consumption,consumption behavioral science,symbol political economy,sports sociology and sports economics,by using the method of documentary,social investigation and statistics,this paper investigates and discusses the characteristic of sports consumption symbols in modern consumption society.It shows that sports goods not only have value of using and exchanging but also have value of symbol and symbolize.So the consumption of sports commodity manifests symbolic function.One is consumption symbol,the other is the consumption of symbols.All above will lead to the dissimilation of sport consumption such as: waste of sports consumption,sports consumption which move towards sensibility from reason perceptual,conspicuous consumption,etc.