Research on Sports Consumption of Chinese Residents

The key problem we are facing now is how to start the sports consumption. At present, there are four main factors restrict the sports consumption: Limitation of the traditional consumption concept; income decrease of the residents; expansion of income differential; the bad circumstance of sports consumption. So the corresponding strategy should be: build the basic point of sports consumption with base of person; powerfully cultivate the main bodies of sports consumption; promote the sports industry construction; modernize the current sports products system; guide people to allocate time correctly to increase sports consumption.