Research on the Contemporary era Sport Consumption under the Perspective of Aesthetics

Using the methods of documentary,logic analysis,induction etc.,the author analyzes the reasons of forming of the contemporary sports consumption under the perspective esthetics,and reconsidering its characteristics,pointing out the sports is no longer just to satisfy the physiological needs,however,it has penetrated by some marked thing that have social significance.Sports with health,sports with aesthetic activity and consumption behavior with aesthetic motivation are important forming factors of sports consumption.As a modern life style the contemporary era sport consumption has the characteristics of common custom aesthetics