2006•Journal of Shandong Institute of Physical Education and SportsRequires access

Aesthetic consideration of sports as consumption of health

Fei Xiong

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Abstract

It probes into the current situation of the consumption culture of present sports and the origin cause of formation in terms of aesthetics and reviews it.Sports behavior health consumption is a realistic culture phenomenon with the coming of modernity,it is refracted to the degree by the culture of an economic meaning of sports and it has reflected the transmutation in the contemporary society of consumption idea of people's consumer behavior;It regards the consumption as a kind of life style and regarded as the important means to reflect one's own individual character and it is more permeated by the things with symbol of the social effect.Though the aesthetic judgment brings the vulgarization and complanation of the spiritual human body of sports consumption,what it publicized is a kind of modern life style and enriches people's understanding of themselves.

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What this paper is about

It probes into the current situation of the consumption culture of present sports and the origin cause of formation in terms of aesthetics and reviews it.Sports behavior health consumption is a realistic culture phenomenon with the coming of modernity,it is refracted to the degree by the culture of an economic meaning of sports and it has reflected the transmutation in the contemporary society of consumption idea of people's consumer behavior;It regards the consumption as a kind of life style and regarded as the important means to reflect one's own individual character and it is more permeated by the things with symbol of the social effect.Though the aesthetic judgment brings the vulgarization and complanation of the spiritual human body of sports consumption,what it publicized is a kind of modern life style and enriches people's understanding of themselves.

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Available abstract

It probes into the current situation of the consumption culture of present sports and the origin cause of formation in terms of aesthetics and reviews it.Sports behavior health consumption is a realistic culture phenomenon with the coming of modernity,it is refracted to the degree by the culture of an economic meaning of sports and it has reflected the transmutation in the contemporary society of consumption idea of people's consumer behavior;It regards the consumption as a kind of life style and regarded as the important means to reflect one's own individual character and it is more permeated by the things with symbol of the social effect.Though the aesthetic judgment brings the vulgarization and complanation of the spiritual human body of sports consumption,what it publicized is a kind of modern life style and enriches people's understanding of themselves.

Key concepts: Consumption (sociology), Symbol (formal), Aesthetics, Modernity, Style (visual arts), Meaning (existential), Consumer Culture, Life style

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