Discussion About the Cultural-Psychological Functions of Sports Consumption

In fact,sports consumption is a kind of culture phenomenon.The central meaning of culture is to show life style,tools,symbols,habits and beliefs of mankind of different age.During the course of sports consuming,consumer not only receive the intension of culture,but also actively build oneself by understanding and rebuilding.By building model of meaning interaction,the mainly status of consumer and its' creativity function were emphasized.From a special way,consumption becomes a tool of expressing value and self-constructing.And this is a kind of culture-psychological function and original of culture.