2008•Journal of Zhejiang Institute of CommunicationsRequires access

Application of English Advertisements to English Teaching

Luo Ai-hua

Abstract

English advertisements are of high commercial value as well as language and aesthetic value because of the good design,unique language and plentiful connotation.Students' interest can be stimulated with the application of English advertisements into English teaching.This paper analyzes the detailed applications from five aspects such as vocabulary,sentence pattern,reading,translation and culture.

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Key concepts: Connotation, Vocabulary, Sentence, Value (mathematics), Reading (process), Computer science, English vocabulary, Linguistics