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2002•Problems of Forestry EconomicsRequires access

WTO and Green Food Marketing

Shi Li-fang

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Abstract

How to meet the challenge and opportunities from the international market became the most important problem to green food industry after china joined WTO.This article analyzed the influence of the marketing competition in green food field.The author believed that green food enterprises should formulate an comprehensive and effective green food marketing strategy including product,price,channels and promotion to improve their capability for the fierce competition in green food market.

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What this paper is about

How to meet the challenge and opportunities from the international market became the most important problem to green food industry after china joined WTO.This article analyzed the influence of the marketing competition in green food field.The author believed that green food enterprises should formulate an comprehensive and effective green food marketing strategy including product,price,channels and promotion to improve their capability for the fierce competition in green food market.

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Available abstract

How to meet the challenge and opportunities from the international market became the most important problem to green food industry after china joined WTO.This article analyzed the influence of the marketing competition in green food field.The author believed that green food enterprises should formulate an comprehensive and effective green food marketing strategy including product,price,channels and promotion to improve their capability for the fierce competition in green food market.

Key concepts: Green food, Green marketing, Competition (biology), Business, Promotion (chess), Product (mathematics), China, Food marketing

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